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Why use social media marketing?
Social media allows for immediate interaction and customer feedback. Businesses can also respond to their customers right away. With nearly half of U.S. customers using social media to ask questions about products or services, having a social media customer service strategy is extremely important.
Interacting with consumers on social media is an important marketing strategy for small businesses. Using social media helps you build brand awareness, increase your customer base, and connect with current customers. ... Eighty-two percent of survey participants worked in businesses with less than 100 employees.
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